Zenith
Zenith and Starcom recognised in independent evaluation of the media agency landscape September 20, 2018 – Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively,...
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Zenith
Zenith, Publicis Content and Heineken® have partnered to launch the Heineken® Chat Bot on Facebook Messenger, providing an engaging platform that invites consumers into the premium, innovative and exciting world of...
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Zenith
I’m still surprised to see so much commentary around digital vs traditional media. It’s a redundant argument people – all channels have a place and the extent of that place and...
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Zenith
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts, published today. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and...
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Zenith
Some exciting news out of the Amazon camp this week, with news circulating they are looking to build a messaging app called Amazon Anytime and have also released Amazon Spark this week, which is shoppable...
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Zenith
Today Zenith publishes the third edition of Global Intelligence, its quarterly magazine about the transformation of media and communications. This edition leads with the latest developments in the global ad market, adapted from...
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Zenith
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published today. Global consumers will spend an average of 47.4 minutes a day viewing videos online this...
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Zenith
Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend...
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