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news | 11th June 2019

Consumers will spend 800 hours using mobile internet devices this year

People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...

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news | 30th May 2019

Chatbots: Friend or Foe?

A recent Forrester study has estimated that 25% of today’s jobs will become automated as a result of artificial intelligence.1 In the UK last year, leading department store M&S replaced 100...

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news | 22nd May 2019

Why national advertisers are missing a trick in ignoring cashed-up regional consumers

Many proof points suggest there’s an under-investment against what appears to be highly-valuable regional consumers – cashed up, bigger grocery spenders and at decent scale. Zenith Sydney head of investment, Elizabeth...

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news | 21st May 2019

Are our regional consumers an un-tapped opportunity for national advertisers? ….

Following the recent launch of Boomtown, we scrutinize whether we are indeed under-cooking our communication to regional dwellers. Many proof points suggest there is an under-investment against what appear to be...

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news | 3rd May 2019

Zenith: Industry leaders address challenges of marketing to millennials

Zenith yesterday brought together industry leaders to discuss the challenges and opportunities brands face in marketing to the diverse and elusive millennial consumer. Hosted by Zenith CEO, Nickie Scriven, the panel...

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news | 1st May 2019

Why should more Australian marketers be talking about esports?

Esports, understood as multiplayer video games played competitively for spectators, have been generating substantial interest from international observers over the past couple of years. The sport’s growth trajectory, combined with its...

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news | 1st May 2019

Gen Z is growing up. How can marketers establish early connections before their buying power is fully realised?

For many marketers, grappling with the nuances of a Millennial marketing strategy has been challenging enough. However, as the oldest members of the Generation Z cohort enter the job market, marketers...

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news | 26th March 2019

Booming internet ads power faster global adspend growth

Internet adspend to reach 49% of global total in 2021 Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....

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news | 25th March 2019

Daily Mail Australia and Schwarzkopf bring a splash of colour to O-week

Students at Orientation Weeks across NSW and Victoria were treated to bold and bright hair makeovers as part of an activation series with Schwarzkopf in partnership with Daily Mail Australia, Zenith...

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news | 8th March 2019

COMMUTERS TAPPING INTO SINGAPORE’S SOCIAL SCENE

Commuters are tapping into Singapore’s social scene via interactive screens at major commuter hubs in Sydney and Melbourne, as part of Singapore Tourism Board’s Passion Made Possible campaign with oOh!media. Achieving...

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