Kellogg’s appoints Zenith to media account
Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie...
Read moreHealthcare brands’ adspend growth held back by rising costs and downward pressure on prices But tech-driven services and demographic change promise a brighter future
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
Read moreCity of Melbourne awards Zenith media account
The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving...
Read moreWill dynamic TV buying eventually save agencies time?
Audience engagement has been through highs and lows so far in 2019. While some programs have far exceeded expectations, other sure-fire...
Read moreInternet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
Read moreCannes Part 2: How Adidas is maximising digital while articulating culture
By Nickie Scriven, CEO, Zenith Australia “Retail is not dead”. This was the bold statement made by, Michael Treff, president of...
Read moreCannes Part 1: Why brands must put human interactions at the heart of their business
By Nickie Scriven, CEO, Zenith Australia As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...
Read moreNickie Scriven’s view from the 2019 Cannes Media Jury Room
The brilliant thinking and work I spent many hours and days pouring over as a Media Juror at Cannes have for...
Read moreCan the auditor-agency relationship ever really work?
The relationship between media auditor – whether benchmarking specialist or pitch consultant – and media agency is often highly-strung, provocative and...
Read moreConsumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...
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