Booming internet ads power faster global adspend growth
Internet adspend to reach 49% of global total in 2021 Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend...
Read moreDaily Mail Australia and Schwarzkopf bring a splash of colour to O-week
Students at Orientation Weeks across NSW and Victoria were treated to bold and bright hair makeovers as part of an activation...
Read moreCOMMUTERS TAPPING INTO SINGAPORE’S SOCIAL SCENE
Commuters are tapping into Singapore’s social scene via interactive screens at major commuter hubs in Sydney and Melbourne, as part of...
Read moreZenith shines spotlight on the need to #BalanceForBetter on International Women’s Day
Zenith yesterday welcomed International Women’s Day ahead of the official day (March 8), with an inspiring event featuring leaders from Australia’s...
Read moreZenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
Read moreNew Report: Generation Z is Not the Next Big Thing
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
Read moreSMI UPDATE: JANUARY 2019
CONSUMER CONFIDENCE After a heavy drop in consumer confidence post-Christmas, the Westpac-Melbourne Institute recorded a 4.3% increase in February. The surprising...
Read moreWhat was the outcome of the Royal Commission into banking and what effect will its recommendations have?
By Natasha Pelly On the 14th December 2017, the Governor-General of Australia announced a Royal Commission into Misconduct in the Banking,...
Read moreZenith Monday initiative to support local charities around the world
Press Release The idea to transform Blue Monday into “Zenith Monday” stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary...
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Personal and targeted communication is driving ad growth – Zenith Advertising Expenditure Forecasts report
US$100bn potential for global e-commerce advertising Australian ad spend expected to rise by 3.3% in 2018 to AU$16.72 billion Online video...
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