Auto adspend to fall more than twice as fast as the market
Auto adspend to fall more than twice as fast as the market • Automotive advertising will shrink 21% in 2020, compared...
Read moreCoronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time
Coronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time • Global adspend forecast to...
Read moreThe Y appoints Zenith Australia and launches first national TV ad
The YMCA in Australia, recently rebranded as the Y, has appointed Zenith to manage its media account. The announcement coincides with...
Read moreIndustry Profile: Zenith Melbourne managing director Megan Kay
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in...
Read moreZenith Australia promotes Megan Kay to Melbourne MD role
Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role...
Read moreInternet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
Read moreProgrammatic adspend to exceed US$100bn for the first time in 2019 69% of digital media will be programmatic in 2020
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must...
Read moreZenith: The connected commerce opportunity for brands
Zenith CEO, Nickie Scriven, yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out...
Read moreE-commerce and premium digital media to drive beauty adspend recovery
Online brand building compensates for declining TV and magazine audiences • Beauty adspend to strengthen throughout 2019-2021 after two years of...
Read moreIt’s not colouring in, it’s a craft By Nickie Scriven
It’s not colouring in, it’s a craft By Nickie Scriven The organisers of Marketing Festival, due to be held in Prague...
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