Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
Read moreProgrammatic adspend to exceed US$100bn for the first time in 2019 69% of digital media will be programmatic in 2020
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must...
Read moreZenith: The connected commerce opportunity for brands
Zenith CEO, Nickie Scriven, yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out...
Read moreE-commerce and premium digital media to drive beauty adspend recovery
Online brand building compensates for declining TV and magazine audiences • Beauty adspend to strengthen throughout 2019-2021 after two years of...
Read moreIt’s not colouring in, it’s a craft By Nickie Scriven
It’s not colouring in, it’s a craft By Nickie Scriven The organisers of Marketing Festival, due to be held in Prague...
Read moreOnline video viewing to reach 100 minutes a day in 2021
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according...
Read moreZenith appoints Kim Xavier as Head of Insights
Zenith CEO, Nickie Scriven, today announced the appointment of Kim Xavier to the role of national Head of Insights. Earlier this...
Read moreKellogg’s appoints Zenith to media account
Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie...
Read moreHealthcare brands’ adspend growth held back by rising costs and downward pressure on prices But tech-driven services and demographic change promise a brighter future
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
Read moreCity of Melbourne awards Zenith media account
The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving...
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