Zenith announces Jonny Cordony as Sydney GM
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has...
Read moreNew Report: Generation Z is Not the Next Big Thing
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive...
Read moreSMI UPDATE: JANUARY 2019
CONSUMER CONFIDENCE After a heavy drop in consumer confidence post-Christmas, the Westpac-Melbourne Institute recorded a 4.3% increase in February. The surprising...
Read moreWhat was the outcome of the Royal Commission into banking and what effect will its recommendations have?
By Natasha Pelly On the 14th December 2017, the Governor-General of Australia announced a Royal Commission into Misconduct in the Banking,...
Read moreZenith Monday initiative to support local charities around the world
Press Release The idea to transform Blue Monday into “Zenith Monday” stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary...
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Personal and targeted communication is driving ad growth – Zenith Advertising Expenditure Forecasts report
US$100bn potential for global e-commerce advertising Australian ad spend expected to rise by 3.3% in 2018 to AU$16.72 billion Online video...
Read more65% of digital media to be programmatic in 2019 – Zenith Programmatic Marketing Forecasts
– Programmatic ad spend to grow 19% next year, reaching US$84bn globally – Australian programmatic spend to reach US$1.64bn next year...
Read moreBrands must reorganise to maximise e-commerce growth: Zenith ‘Five Commerce Imperatives for Marketers’ research
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured...
Read moreZenith celebrates its 30th Anniversary!
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created...
Read moreSearch and social to drive 67% of global ad spend growth by 2020 – Zenith Advertising Expenditure Forecasts
Australia’s total ad spend expected to rise by 3.3% driven by out-of-home and internet mobile and video Two thirds of all...
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