Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts,...
Read moreThe City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving...
Read moreAudience engagement has been through highs and lows so far in 2019. While some programs have far exceeded expectations, other sure-fire...
Read moreAlthough as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for...
Read moreBy Nickie Scriven, CEO, Zenith Australia “Retail is not dead”. This was the bold statement made by, Michael Treff, president of...
Read moreBy Nickie Scriven, CEO, Zenith Australia As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...
Read moreThe brilliant thinking and work I spent many hours and days pouring over as a Media Juror at Cannes have for...
Read moreThe relationship between media auditor – whether benchmarking specialist or pitch consultant – and media agency is often highly-strung, provocative and...
Read morePeople around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to...
Read moreA recent Forrester study has estimated that 25% of today’s jobs will become automated as a result of artificial intelligence.1 In...
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