Zenith
Australian Consumers: Trends Over Christmas
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Zenith
Zenith
Online video viewing to reach 100 minutes a day in 2021
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s...
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Zenith
Zenith appoints Joshua Lee as National Head of Digital & Data
Zenith Australia CEO, Nickie Scriven, today announced the promotion of Joshua Lee to the new role of National Head of Digital & Data. Effective immediately, Lee has been elevated from his...
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Zenith
Auto adspend to fall more than twice as fast as the market
Auto adspend to fall more than twice as fast as the market • Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole •...
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Zenith
Coronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time
Coronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time • Global adspend forecast to drop 9.1% this year • Ad market hit hardest Q2;...
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Zenith
The Y appoints Zenith Australia and launches first national TV ad
The YMCA in Australia, recently rebranded as the Y, has appointed Zenith to manage its media account. The announcement coincides with the launch of the youth organisation’s new campaign #WeAreStillHere, as...
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Zenith
Industry Profile: Zenith Melbourne managing director Megan Kay
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles...
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Zenith
Zenith Australia promotes Megan Kay to Melbourne MD role
Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role of Managing Director. Effective immediately, Kay’s elevation to Melbourne MD...
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Zenith
Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Zenith
Programmatic adspend to exceed US$100bn for the first time in 2019 69% of digital media will be programmatic in 2020
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth • Brands need to...
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