Zenith
Zenith
Zenith
Can the auditor-agency relationship ever really work?
The relationship between media auditor – whether benchmarking specialist or pitch consultant – and media agency is often highly-strung, provocative and fractious. Both parties can feel their efficiency directly compromised by...
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Zenith
Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...
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Zenith
SMI UPDATE: APRIL 2019 – EOM
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Zenith
Chatbots: Friend or Foe?
A recent Forrester study has estimated that 25% of today’s jobs will become automated as a result of artificial intelligence.1 In the UK last year, leading department store M&S replaced 100...
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Zenith
Why national advertisers are missing a trick in ignoring cashed-up regional consumers
Many proof points suggest there’s an under-investment against what appears to be highly-valuable regional consumers – cashed up, bigger grocery spenders and at decent scale. Zenith Sydney head of investment, Elizabeth...
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Zenith
Are our regional consumers an un-tapped opportunity for national advertisers? ….
Following the recent launch of Boomtown, we scrutinize whether we are indeed under-cooking our communication to regional dwellers. Many proof points suggest there is an under-investment against what appear to be...
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Zenith
Zenith: Industry leaders address challenges of marketing to millennials
Zenith yesterday brought together industry leaders to discuss the challenges and opportunities brands face in marketing to the diverse and elusive millennial consumer. Hosted by Zenith CEO, Nickie Scriven, the panel...
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Zenith
Why should more Australian marketers be talking about esports?
Esports, understood as multiplayer video games played competitively for spectators, have been generating substantial interest from international observers over the past couple of years. The sport’s growth trajectory, combined with its...
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Zenith
Gen Z is growing up. How can marketers establish early connections before their buying power is fully realised?
For many marketers, grappling with the nuances of a Millennial marketing strategy has been challenging enough. However, as the oldest members of the Generation Z cohort enter the job market, marketers...
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