Zenith
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Zenith
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth • Brands need to...
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Zenith
Zenith CEO, Nickie Scriven, yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out of every commerce opportunity from in-store to online, and emerging...
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Zenith
Online brand building compensates for declining TV and magazine audiences • Beauty adspend to strengthen throughout 2019-2021 after two years of decline • Internet advertising overtook television as the biggest medium...
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Zenith
It’s not colouring in, it’s a craft By Nickie Scriven The organisers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which...
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Zenith
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s...
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Zenith
Zenith CEO, Nickie Scriven, today announced the appointment of Kim Xavier to the role of national Head of Insights. Earlier this year Xavier returned to Australia after a three-year stint in...
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Zenith
Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing...
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Zenith
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published today. Zenith forecasts another year of 3.6% growth in...
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Zenith
The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving a number of undisclosed agencies. The Publicis Media-owned agency, which...
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