Zenith
Internet adspend to reach 49% of global total in 2021 Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published today....
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Zenith
Students at Orientation Weeks across NSW and Victoria were treated to bold and bright hair makeovers as part of an activation series with Schwarzkopf in partnership with Daily Mail Australia, Zenith...
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Zenith
Commuters are tapping into Singapore’s social scene via interactive screens at major commuter hubs in Sydney and Melbourne, as part of Singapore Tourism Board’s Passion Made Possible campaign with oOh!media. Achieving...
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Zenith
Zenith yesterday welcomed International Women’s Day ahead of the official day (March 8), with an inspiring event featuring leaders from Australia’s media and marketing industry. The agency’s staff, clients and media...
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Zenith
Zenith Australia CEO Nickie Scriven today announced the appointment of Jonny Cordony as General Manager of Zenith Sydney. Jonny, who has been acting in the role for eight months, replaces Angela...
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Zenith
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth, according to Zenith’s latest report,...
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Zenith
CONSUMER CONFIDENCE After a heavy drop in consumer confidence post-Christmas, the Westpac-Melbourne Institute recorded a 4.3% increase in February. The surprising turnaround is being attributed to the Reserve Bank’s recent decision...
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Zenith
By Natasha Pelly On the 14th December 2017, the Governor-General of Australia announced a Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry. Just over a year later,...
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Zenith
Press Release The idea to transform Blue Monday into “Zenith Monday” stemmed from an agency-wide competition. To celebrate Zenith’s 30th anniversary this past October, a global contest ‘If I were CEO...
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Zenith
US$100bn potential for global e-commerce advertising Australian ad spend expected to rise by 3.3% in 2018 to AU$16.72 billion Online video and paid search are driving the growth in global ad...
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