Zenith
Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing...
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Zenith
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published today. Zenith forecasts another year of 3.6% growth in...
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Zenith
The City of Melbourne has appointed Zenith to handle its media strategy, planning and buying account following a tender process involving a number of undisclosed agencies. The Publicis Media-owned agency, which...
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Zenith
Audience engagement has been through highs and lows so far in 2019. While some programs have far exceeded expectations, other sure-fire hits have failed to deliver. And although predicting audiences has...
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Zenith
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Zenith
By Nickie Scriven, CEO, Zenith Australia “Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s...
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Zenith
By Nickie Scriven, CEO, Zenith Australia As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to...
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Zenith
The brilliant thinking and work I spent many hours and days pouring over as a Media Juror at Cannes have for me highlighted the need for a greater focus on the...
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Zenith
The relationship between media auditor – whether benchmarking specialist or pitch consultant – and media agency is often highly-strung, provocative and fractious. Both parties can feel their efficiency directly compromised by...
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Zenith
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media...
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