Zenith
Auto adspend to fall more than twice as fast as the market • Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole •...
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Zenith
Coronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time • Global adspend forecast to drop 9.1% this year • Ad market hit hardest Q2;...
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Zenith
The YMCA in Australia, recently rebranded as the Y, has appointed Zenith to manage its media account. The announcement coincides with the launch of the youth organisation’s new campaign #WeAreStillHere, as...
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Zenith
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles...
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Zenith
Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role of Managing Director. Effective immediately, Kay’s elevation to Melbourne MD...
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Zenith
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Zenith
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth • Brands need to...
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Zenith
Zenith CEO, Nickie Scriven, yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out of every commerce opportunity from in-store to online, and emerging...
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Zenith
Online brand building compensates for declining TV and magazine audiences • Beauty adspend to strengthen throughout 2019-2021 after two years of decline • Internet advertising overtook television as the biggest medium...
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Zenith
It’s not colouring in, it’s a craft By Nickie Scriven The organisers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which...
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