Zenith
Zenith Australia CEO, Nickie Scriven, today announced the promotion of the agency’s Melbourne General Manager, Megan Kay, to the new role of Managing Director. Effective immediately, Kay’s elevation to Melbourne MD...
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Zenith
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50%...
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Zenith
• While programmatic continues to rise, its adspend growth is slowing due to industry challenges of privacy and supply-chain that must be addressed to resume faster growth • Brands need to...
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Zenith
Zenith CEO, Nickie Scriven, yesterday hosted a panel discussion in Sydney exploring what brands can do to make the most out of every commerce opportunity from in-store to online, and emerging...
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Zenith
Online brand building compensates for declining TV and magazine audiences • Beauty adspend to strengthen throughout 2019-2021 after two years of decline • Internet advertising overtook television as the biggest medium...
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Zenith
It’s not colouring in, it’s a craft By Nickie Scriven The organisers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which...
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Zenith
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019* report, published today. That’s...
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Zenith
Zenith CEO, Nickie Scriven, today announced the appointment of Kim Xavier to the role of national Head of Insights. Earlier this year Xavier returned to Australia after a three-year stint in...
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Zenith
Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing...
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Zenith
Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published today. Zenith forecasts another year of 3.6% growth in...
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