Pioneering absorbent apparel brand, Modibodi, has appointed Zenith Australia to manage its performance media, strategy, planning and buying across global markets.
Launched in 2013, Modibodi is a worldwide category leader in sustainable, leak-proof apparel, which includes underwear, swimwear, activewear, maternity wear and infant nappies, and provides a sustainable way to manage leaks at every life stage.
Currently operating across Australia, New Zealand, UK and Europe, Modibodi’s mission is to pioneer life-changing apparel by combining empathy and proprietary innovation. Modibodi designs conscious apparel for periods, pee and bodily leaks; and champions education, open conversations and initiatives that challenge the shame and stigma that surrounds these topics.
Modibodi Chief Marketing Officer, Liana Lorenzato, says: “At Modibodi, we want to reach new audiences to destigmatise the challenges of menstruating and create real world change and menstrual equity. We are excited to be partnering with Zenith to help further drive our success and the next phase of brand expansion globally.”
Zenith Sydney Managing Director, Jonny Cordony, says: “Modibodi have been challenging norms and pioneering solutions in a well-formed category for over a decade. It’s very exciting to be a part of the brand’s continued ambition and support Modibodi in driving new perspectives to meet those goals. Zenith cannot wait to partner with Modibodi in its next phase of growth in Australia and New Zealand, while expanding into European markets.”
The Modibodi account will be managed out of the Zenith Sydney office.