Kellogg’s has awarded Zenith its media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch.
Nickie Scriven, CEO, Zenith, said: “Throughout the process, the Kellogg’s marketing and procurement teams have been extremely engaged, and committed to investing in an open and collaborative relationship.
“We’re delighted to start this journey with Kellogg’s and to being a trusted business partner focused on growing their much-loved household brands.”
Jonny Cordony, Sydney GM at Zenith added: “At Zenith Sydney, we’re very excited to be working with Kellogg’s. I’m personally proud of the agency and the team who deserve a huge amount of recognition for the quality of work produced.”
Kellogg’s has been in Australian homes for almost a century, with a growing and diverse portfolio of leading household brands including Corn Flakes, Just Right, Nutri-Grain, Special K, Coco Pops, All Bran and Pringles.
On the appointment, Kellogg’s Director of Marketing & Corporate Affairs ANZ, Tamara Howe, said: “We’re excited to partner with Zenith. The Zenith team should be proud of the work they brought to the table. They are a great group of people, and we look forward to collaborating with them.”
For further information, please contact:
Marketing Communications Director, Publicis Media ANZ
Tel: +61 429 137 955
Zenith is the ROI agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40]. We have over 6,000 brilliant specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data analytics. In Australia, Zenith has offices in Sydney, Melbourne and Brisbane and employees over 150 people. Zenith works with some of the world’s leading brands including Aldi, Honda, Luxottica, RB and Lite’N Easy.